The worldwide personal and entry-level storage PELS shipments remained flat year over year in 2014, finishing the year with 75.7 million units, according to the International Data Corporation (IDC) Worldwide Personal and Entry Level Storage Tracker.
Annual shipment values were down -1.5% year over year to $6.6 billion. Unit shipments were down slightly in the fourth quarter (4Q14), declining -0.9% from a year ago to 20.5 million units, while 4Q14 shipment values were also down, declining -5.2% to $1.7 billion.
Research Analyst, Storage Systems, Jingwen Li, said, “The personal and entry-level storage market finished 2014 flat, despite strong growth during the previous quarter. The entry-level portion of the market showed consistent growth throughout the year, but it remains too small to drive growth for the entire market. The largest market segment, personal storage, fell victim to continued price declines, increased competition from public cloud providers, and a shift in consumer preferences towards online streaming media.”
For the fourth quarter of 2014, HDD vendors continued to increase their share in PELS units shipped, gaining 1.7 percentage points year over year to grow to 80.2% market share. Although the entry-level storage market continued to be dominated by the mainstream non-HDD vendors, with 42.1% unit shipment market share, their market share continued to shrink by 17.6 points year over year.
HDD vendors, on the other hand, gained 14.8 percentage points from a year ago to represent 30.8% of the entry-level market shipments.
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