It may no longer be business
as usual for individuals
practicing marketing without
registering with the National
Institute of Marketing of
Nigeria (NIMN), as the institute
has vowed to wield the big
stick on such individuals.
Nigerian Pilot learnt that the
crusade to stamp out unprofessionalism
in marketing/marketing
communication industry
in Nigeria was being silently
carried out in other sectoral
bodies such as public relations,
advertising, and most recently
experiential marketing.
According to industry observers,
NIMN decision to
tackle the menace is a welcome
development.
Speaking recently at the 4th
Convocation ceremony in Lagos
for its new set of graduates, the
President and Chairman of
Council of the institute, Mr. Ganiyu Koledoye, decried the
surge in the number of quacks
practising marketing in the
country, noting that the development
had continued to erode
the equity of the practice in the
country.
While commending the new
graduands for playing by the
rule guiding marketing practice
in the country, the NIMN boss
however argued that the institute
would no longer tolerate
individuals both in organized
and unorganized sectors of the
nation’s economy, practising
the profession.
‘We expect everybody practising
marketing, to be part of the
institute, to avoid being sanctioned
by the institute,’ he
stated.
According to him, the institute
is presently engaging
stakeholders with the aim of
sensitising them to the need for
marketing practitioners to be
members of the institute,
adding that at the end of the sensitisation period, it would
begin to wield the big stick on
erring individuals in the profession.
e NIMN boss stated that
the institute had in the past few
months visited corporate Nigeria
and the nation’s academic
community, as part of its strategies
at repositioning the insti tute and throwing its doors
open for stakeholders to participate.
“We want to give the people
the opportunity to run their institute
and be actively involved
in its affairs. e institute is
not about its council members,
it belongs to all stakeholders in
marketing profession,’ he added.
He disclosed that the institute
would soon introduce some vocational
programmes for those
at the lower rungs of the nation’s
education ladder, who engage
in marketing, to enable
them sharpen their marketing
practice